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Note from the Editor: This "quick report" is the first on a series of "FoodBizIntel"cards intended to provide our readers with fast and actionable insight into Food and Beverage international trade opportunities. This report is to be a collaborative effort so if you are in this business and like to add your two cents, please use the feedback form at the end of the post; we'd like to hear from you. Enjoy. Fernando Lopez - Executive Editor
August 10 2009 - by Dan Vallada, FoodBizDaily.com Sao Paulo Bureau
AÇAÍ
The açaí fruit (pronounced "Ah-Sigh-EE”) was almost unknown outside of the Amazon until a few years ago, but after being made the "fetish drink" of sports in Rio de Janeiro, it won the world driven by advertising on the Internet for its incredible benefits to one's health.
Health Properties:
Source of youth, the açaí contains anthocyanin a type of enzyme that prevents the early aging process. The fruit is rich in calcium, iron, potassium, vitamin C and B complex. Moreover it regulates intestinal transit. As a natural energetic it combats physical and mental stress.
Nutrition:
Açaí Pulp is one of the best ways to consume açaí, because it retains most of the antioxidants and nutrients of the açaí berry without changing the taste. After harvested the açaí berrymust be processed into frozen pulp within 24 hours or less, otherwise it can spoil and loose its nutrients.
The berry’s high fatty acids content (Omega 3,6,9), makes it an extremely perishable fruit and therefore cannot survive the trip from tree to the shelves of grocery stores, which means it must be preserved if it is to be transported.
Preserving the berry’s nutrition is a careful process. If exposed to heat in freeze-drying, or mixed with other juices, sugars, or flavor enhancers, the benefits of the berries may be compromised.
Choosing the products that are not blended with a variety of other juices or are heavily processed is the best choice, labeled as ‘pure açaí', or buying açaí which is unfiltered and free from additives and preservatives.
International Market:
According to W&G Global Trade the açaí sales from Brazil are now up to U$45 million/year due to its popularity around the world. People are more concern about health and health aging so the açaí’s market has an enormous potential to keep growing.
At the same time, the access to the fruit is somehow restricted since there are only a few areas in the Brazilian territory that is possible to find it. This area is basically in the states of Amazonas, Amapá and Pará.
During the good season of açaí fruit that goes from November to March, around 1,000 job opportunities are created.
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